Search Engine Optimization
Course No: ECX 8643
Title: Search Engine Optimization and Pay-Per-Click Marketing
Price:
$199.00
CEUs: .7
Length: 7 hrs
Please call us for Class Schedules - (813) 259-6010
General Description:
The Web is full of good-looking, fully functional sites that are virtually invisible to search engines. Many sites are not as effective as they might be because search-engine optimization (SEO) was tacked on after the design phase was complete. The best-designed Web site in the world is of little use to your clients if they cannot find it. This course is an introduction to SEO issues for Web designers and anyone interested in increasing Web-site traffic. We will start with an overview of SEO principles and real-life examples of both effective and ineffective SEO strategies. We will conclude with hands-on SEO makeovers of sample sites.
Program Benefits:
Upon successful completion of the course, you will understand how decisions early in the design phase affect SEO, how to avoid the major SEO pitfalls, and how to implement effective SEO strategies for your sites.
Learning Objectives:
- Master the basics of HTML that are required to rank high on search engines
- Build a website with search engine friendly pages
- Learn how to get your website indexed by search engines within 48 hours without paying a single cent
- Leverage the power of the World Wide Web through Google, Yahoo and MSN Search to reach millions of customers
- Understand the secrets of search engine optimization and how to get top rankings in major search engines
- Get instant traffic with Pay-Per-Click advertisements
- Boost your click-through-rate even if you are not in the top 10 positions
- Learn to improve conversion rate by tracking and monitoring visitors to your website
- Discover new ways of making more money on the Internet
Who Should Attend:
- Home, Small, Medium or Large Business Owners
- IT Professionals
- Web Developers
- Any business, not-for-profit or personal website owner
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